Measuring the Impact of Social Media Campaigns

Marketing programs that successfully integrate paid, owned and earned media amplify your impact exponentially. But this media mix also produces unique campaign measurement challenges. Hear from Tom Hoehn, Director, Interactive & Web Marketing at Eastman Kodak and Michael Duffy, Global Director of Digital Marketing at Bank of America Merrill Lynch on their best practices in social media.


Leave a Reply

Your email address will not be published. Required fields are marked *