0:00 Webinar starts introduction to Joel
6:52 Slideshow starts
7:48 Pillar 1
14:52 Pillar 2
23:45 Pillar 3
32:18 Pillar 4
35:20 Pillar 5
39:15 After optimising your campaign, where do you expand and grow?
41:08 How to deal with call/click fraud
43:28 Is it better to split keywords into different ad groups?
50:07 What about when google says bid not showing on first page, yet you ad gets clicks?
51:25 What is a UTM Parameter?
53:00 Is it worth bidding on your brand terms, if you rank no1 organically?
54:37 Is running 3 ads for A/B testing better than 2?
57:45 Our of ad extensions which ones improve CTR?