MozCon 2015 – 09 – Online Personalization that Actually Works with Cara Harshman

Personalizing your marketing may be a daunting idea right now, but after Cara breaks it down, you’ll realize why embracing it early will be transformative, highly lucrative, addicting, and not creepy.

Cara Harshman tells stories at Optimizely. She was the second marketer to join and is now a Content Marketing Manager+Blog Editor. In 2012, she (openly) ghost-wrote A/B Testing the book, on behalf of the co-founders.


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