MozCon 2013 – A Litsa – Throw Out Best Practices, Double Email Conversion



After testing many post-transactional email optimizations with lackluster results, Litsa and her team permitted themselves to completely dismiss traditional best practices and experiment. This pivot led to the discovery of new techniques that increased product review submissions by 146%. Litsa shares the tests’ analytics, offers new email best practices, and explains why your email campaigns could have similar performance potential.

Learn more about MozCon at https://moz.com/mozcon

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