Mozcation Milwaukee 2012 with Luke Summerfield

Mobile Search Skyrocketing? Let’s Optimize and Capture!
With mobile search exploding in popularity (growing x4 times since 2010). Additionally, Google predicts that in 2013 more people will use their mobile devices to get online than PC’s. It’s critical that businesses do not ignore this growing trend and act now to position themselves above their competition in SERPS and with usability. In this speech I will be exploring some key techniques and ideas for optimizing for both mobile search and the mobile user experience.

Luke Summerfield is the Inbound Marketing specialist at Savvy Panda, a Joomla web design and inbound marketing agency in Milwaukee, WI. In addition to his nine year internet marketing experience and degree in marketing, Luke puts a high emphasis in continuous education which as lead him to become Hubspot Certified, Google Adwords and Analytics Certified and teaching sells graduate. When not working, you can find Luke on the mat, training Brazilian Jiu Jitsu, Judo, MMA, and Crossfit.

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