Internal Links Webinar for SEMRush
5:08 What exactly do we mean by internal linking? Do we mean linking internally on your site or are we going to discuss linking from an outside source TO an internal page?
5:41 How does PageRank flow through a site?
7:10 Is there an upper limit to the number of times you should use a given keyword in a 2k word article?
8:52 What happens when a site has a flat structure for navigation and basically links to every page from every page? How does this impact the site overall?
10:10 Should you repeat the navigation from the header to the footer?
12:19 Should you nofollow links to less interesting pages?
13:22 If you have multiple pages covering the same or similar topics, should you link internally to all of them equally or prioritize the links?
17:00 Should you nofollow links to page like the Contact Us, privacy, etc?
19:10 How can we best use inbound links to improve rankings and traffic for internal pages?
21:12 How many internal links are too many? There are case studies where people saw an increase in their organic traffic after reducing internal links (especially from footer) on the website.
23:58 Can too many internal links confuse Google?
25:36 What are some things to consider when building an internal link? Anchor text, PA of the URL you are linking from, user intent, call to action link, and other factors
26:50 Can you have multiple links to a page from the same page?
28:10 In terms of inter linking on a multi-language website. Is it worth it for the user? And SEO?
32:31 What are some tools you can use when mapping your internal links? – I love to know the answer of these… I personally use Screaming from and Open Site Explorer’s top pages. There’s also Sitebulb.
34:45 What are some of the most common issues you find?
36:29 Is it bad to still link to old pages?
37:04 Can you get a penalty by doing too internal linking much?
38:35 How many times should you use the same keywords internally?
40:10 What do you think of obfuscating internal links that make sense to a user but not Google?
40:54Whenever you create a new page, at a minimum from which pages should you link it? Home page, sitemap, links page, etc.
43:11 Is internal link optimization whitehat?
45:04 Should you use breadcrumbs?
45:20 How can you make sure you’re not overoptimizing keywords for internal linking within a site?
47:12 Do you think designers downplay the importance of making sure visually impaired users are presented with relevant and descriptive anchor text for internal links? If they are using a screen reader, for example, they may not click on a link where the anchor is something that doesn’t make sense to them (maybe a noise anchor) but it might be “good” for SEO, for example.
48:39 When considering anchors for internal links what else should you do on the target page to ensure that it’s all properly optimized and relevant/not spammy?
50:55 What are your top 5 tips for internal linking?
54:02 Does overoptimization of internal anchors work well even if it’s not the best idea?
55:46 Internal links, anchor text, and priorities: there’s an endless amount of work to be done on sites by people who know how to build them or improve them in ways that help grow a business. That work will never end, so how would you prioritize a project of: fixing broken internal links, rewriting anchor text that’s more relatable to your audience’s intent, and then choosing new internal links to carry more people to a higher converting page?
58:35 How can you convince a client of the importance of internal link optimization?
1:00:00 Are sites still using footer links for internal linking?