For full transcript: http://bit.ly/InstagramWW3
What we have actually noticed is no matter how big a brand actually is, they are still relying on likes and comments to see whether or not their content is actually resonating with their audience, but the fact of the matter is, there is a lot of other metrics that are available on Instagram today if you have a business profile — like impressions, like shares and saves.
So these are all things that we are going to cover on today’s episode, and I really hope you enjoy it.
Business Page Metrics
There are multiple metrics that are available on Instagram business pages, and I do want to stress that it is on business pages, so if you are running a personal page right now, you are not going to be able to see the same things. Of course, we can see the likes, we can see the comments, and if you swipe up or click insights on a particular post, you can also see shares. You can see how many people have actually saved the content as well, and if you swipe up one more time, you can actually see how many impressions you are getting, also.