For the full transcript: http://bit.ly/WWContentIdeas
oday we are going to be talking about the concept of ideation. Now, if you are an agency person, and I say the ideation, you are just going to shrug your shoulders and think nothing of it. However, if you are not from agency land, you are probably just sucking your mouth right there. But ideation is when we get together to work out the ideas for our next PR campaign that we are going to run. And although sometimes it can look like sitting in a room, on bean bags, thoughtfully looking out the window, there is actually a lot more to it than that.
Firstly, we need to know who we are producing the content for. If we know the people we are trying to reach, we can start to come up with ideas that will resonate with the audience. So in order to do that, first and foremost, we are going to go to Facebook audience insights to get an idea of what our audiences like. Through all that data, essentially what we want to do is, we want to take all the outliers and start making assumptive statements about these people. For example, if you shop at Lederler, Aldi and as well have a bunch of virtual coding coupon sites, we can assume that the person is probably a value shopper. If we see an affinity to hyper-violent sports, glamor brands, and BMW 5 Series, we can probably assume that the person is a bit boring. No, I am only kidding. We would assume that they like status and competition.