Portsmouth Mozcation 2012 Rand Fishkin Part 2

The Future of SEO by Rand Fishkin

Over the past few years, Google and Bing have changed the fundamental signals underlying their algorithms. Meanwhile, the web itself has changed, too, recognizing and rewarding content in new ways. And amidst all this, user behavior and demographics have shifted. It’s a brand new world, and SEO has to change with it. The role, responsibilities, and processes of the professional SEO now demand new kinds of investments and prioritization, and new ways of thinking about what it means to be “optimized.” This presentation will explore the high level shifts and provide detailed tactics to help SEOs win in the future.

Part 1: http://youtu.be/YVc7xA4Jzgs
Part 3: http://youtu.be/fMUDMqt2fIg

Rand Fishkin is the CEO of SEO software company; SEOmoz. He co-authored the Art of SEO from O’Reilly Media, co-founded Inbound.org, and was named on PSBJ’s 40 Under 40 List and BusinessWeek’s 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, FourSquare and even a bit of Pinterest. In his minuscule spare time, Rand enjoys the company of his amazing wife, whose serendipitous travel blog chronicles their journeys.


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