MozCon 2015 – 14 – How to Better Sell SEO to the C-Suite with Purna Virji



Whether you need more resources, trust, or buy-in, Purna will share practical tips for focusing on Profit & Loss and better communicating SEO planning, forecasting, and strategizing.

Purna Virji is the founder and CEO of Purview Marketing, a boutique consulting firm helping companies of all sizes grow via search and content marketing. Purna is an avid traveler and speaks six languages (and can swear in 17!).

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