From Mess to Success: A Case Study of Cross Discipline Collaboration Done Right
As an Account Director for Organic Search at Mindshare, Brittan’s team was brought in to collaborate with BBH & Edelman to essentially pull of an Online Reputation Management (ORM) campaign to help the term “Susan Glenn” appear to be an organic internet cultural phenomena.
Part 2: http://youtu.be/ZPegEYLK2LI
Brittan Bright has been in the business of digital marketing for 8+ years in the areas of business development and account growth/management. Her experience ranges from Enterprise to Start-up having worked with clients like Unilever, Pfizer, Dubeers, and BP. Her secret to success has been her versatility in ability to communicate, educate and translate complex digital solutions to her clients and encourage creativity amongst her teams. She combines her passion for learning and technological innovation with her competitive spirit to continue to push the boundaries of SEO as a professional Marketing discipline.
Check out the original blog post to download Brittan’s presentation: http://www.seomoz.org/blog/fun-unlocked-mozcation-milwaukee-2012