Marketing Live 2018: Marketing Innovations Keynote



Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/

Watch the keynote to learn about Google’s latest ads, analytics, and platforms announcements. Hear directly from our teams on innovations to help you grow your business.
Join in on the conversation at #GoogleMarketingLive

Get more details about announcements and more on our blogs: https://blog.google/products/ads/ and g.co/marketingplatformblog.

Keep up to date with new features and announcements here: g.co/adsannouncements

0:00 – Opening Remarks
6:32 – Keynote
1:14:06 – Post-show deep dive

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15 thoughts on “Marketing Live 2018: Marketing Innovations Keynote”

  1. I am super excited to test these new features to drive more performance driven campaigns. And thanks to Google for making super easy to setup feed for shopping campaigns. And I am also excited to use the cross-device reporting feature in GA, as it has been a challenge to understand cross-device users journey. Thanks a ton for all these new features!!

  2. How will individual certifications for Google Marketing Platform be handled? I've seen new video and Doubleclick certifications appear. Will Tag Manager, Data Studio, etc have certs through Academy For Ads?

  3. @Google – Will you be posting a recap to the presentation and where we can go to find out more information about all of the great new items you are launching? I would also love to rewatch the Summit if possible. Can you let me know where I can go to do so?

  4. I have been using responsive search ads by participating in the Beta and it's a great innovation that would help making customized ad copy according to the customers predictive search results. Just wanna raise one concern here, if google can provide the reporting of all the combinations it has used to identify the best mix of headlines and descriptions that performed best.

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