HubSpot: How to Design Content for Humans



0:51 Mobile First Short Discussion
3:45 We Search the Way we talk
4:52 1,005 Variations of Search Terms
6:15 Intro to Topic Clusters
6:35 Topic Cluster Methodology
8:26 Core topic – Sales Qualification
9:34 Hyperlink Subtopics
10:53 Do all the subtopics link to each other as well as the Core topic?
11:42 How to Build out Topic Clusters
12:55 Example of a Pillar page
17:13 Should Pillar Pages also link to each of the Sub topic pages?OR just subtopics linking back to the Pillar page?
22:55 Position Tracking Tool Set up
24:45 Uploading KW’s by Competitors
25:22 Position Tracking Tool Overview
26:25 SERP Features
26:45 Applying TAGS to KW’s
27:15 Landing Pages tab
29:47 Featured Snippets Tab
31:05 Multiple Devices & Locations
31:40 What about brands that are creating Hundreds of articles per month, navigationally this is a challenge we could have 100’s of pillar pages for one category. Any advice for us?

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