How to optimize your campaign for website conversions



How to use Conversion Ads to Pay Per Purchase Made on a Website in Facebook Ads Manager

In this video, you’ll learn how to use Facebook Conversion ads to Pay Per Purchase Made on a Website in Facebook Ads Manager. Whether you’re looking for page visits, sales or other valuable actions, these Facebook ads prompt people to go to your website and do something.

* Follow up with leads: Turn interest into action. People who signed up for information from your business are more likely to purchase.

* Make it easy to purchase: People who already have your app can shop and buy seamlessly from anywhere.

* Be where shoppers are: 1 in every 5 minutes that people spend on mobile is on either Facebook or Instagram.

The Facebook website Conversion objective helps you grow business on your website. Whether you want page visits, sales or another action, website conversion ads encourage people to go to your website and do something. Facebook website Conversion ads work with the Facebook Pixel on your website, so you can reach site visitors who are most likely to take your desired action—and keep track of how many people convert.

*RESOURCES*
Guide to Facebook Ads Manager: https://fburl.com/if5enomp
Facebook Pixel Set-up guide: https://fburl.com/vm5wjsuw
Download our Lead Ads playbook for tips to help make your campaign a success: https://fburl.com/ggt4ac1b

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