How to Do PPC with Joel #1



This is the first put 4 webinars series
6:22 Intro Slide
6:50 5 Pillars of PPC Review
11:19 The Strategy – Sales Funnel Paths
13:29 The Strategy – Decision Making Funnel
16:42 Campaign Structure – AdWords Hierarchy Explained
19:27 Our Campaign Structure
20:22 Find that Keyword – Less is More!
22:18 Find that keyword AdWords Keyword Planner
24:15 Rundown on Ad Copy and Ad Testing
30:48 Campaign Creation – Settings and Setup
41:48 Campaign Creation – Settings and Setup Recap
4:41 Bidding & campaign Budgeting
50:45 Q&A

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