How to Create a Custom Audience from Website Visits in Facebook Ads Manager



How to Create a Custom Audience from Website Visits in Facebook Ads Manager

In this video you’ll learn how to create a Custom Audience from website visits in Facebook Ads Manager. It’s easier to sell to current customers than to look for new ones, so strengthen your existing connections by using Custom Audiences. We’ll compare your data with ours to help you find the people you know on Facebook.

Once you create your Facebook Custom Audience, your information will be encrypted to protect customer relationships and you’ll be set to reach more people on Facebook. A Facebook Custom Audience is an ad targeting option that lets you find people who already know your business on Facebook. You can use sources like customer lists, engagement on Facebook or website or app traffic to create Facebook Custom Audiences. Here are the types of Facebook Custom Audiences you can create:

* Custom Audiences from a customer list
* Engagement Custom Audiences
* Website Custom Audiences
* Mobile App Custom Audiences

RESOURCES
Guide to Facebook Ads Manager: https://fburl.com/if5enomp
Facebook Pixel Set-up guide: https://fburl.com/vm5wjsuw
Download our Lead Ads playbook for tips to help make your campaign a success: https://fburl.com/ggt4ac1b

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