In this third video in the Comparison Shopping Services (CSS) webinar series we will cover campaign structuring. The webinar will first go through some important settings to keep in mind when setting up shopping campaigns before showing three use cases of structuring Google Ads campaigns.
From 1:11 Campaign Settings for Shopping
From 4:48 Campaign Structure Methodology
From 7:28 Campaign Structure Use Cases
– Use Case A: bid manually considering the margin
– Use Case B: bid on branded vs non-branded searches
– Use Case C: tiered, broad to narrow structure