Cracking Google's Black Box: Inside Information on AdWords Quality Scores



Google’s Quality Score is like the elusive Himalayan Ghost Cat, an animal very difficult to see, let alone capture. However, it’s a very valuable measure of your AdWords health. If it’s on, you’ll reap the benefits of position and CTR. If it’s off, so is your campaign…somewhere.
– What is Quality Score?
– Why is Quality Score so important?
– How can you influence It?
– How can you analyze and increase your Quality Score?

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