#CMWorld 2018 – Social Truth: Revealing What Truly Matters to Customers – Liz High



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Working in an era where customers are creating data all around us, it is becoming increasingly critical to understand how to use unstructured data to ensure a 360-degree view of audiences. In this clip from Content Marketing World 2018, Liz High, vice president of customer experience insights and delivery at Metia Group, shares tips on understanding the key attributes that drive the customer experience.

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