#CMWorld 2018 – How AI Services are Creating a Need for Microcontent – Jeff Rohrs



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We are witnessing a major platform shift: the rise of AI services like Siri, Alexa, and Google Assistant. For 20 years, your brand’s website wast he centerpiece of your digital experience. But now, at the exact moment of intent, your customers don’t see web results: they see maps, voice search answers, chats and more- which you don’t control. In this clip from Content Marketing World 2018, Jeff Rohrs, author and keynote speaker, explains why the smallest content, microcontent, can produce big results for your brand.

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