We’re starting to see evidence that exact match anchor text is starting to be devalued by search engines, and expect this trend to continue. With this latest development, is it time to give up on link building? Not at all! Recognizing the link signals search engines collect can help you make the most out of your links.
Check out the blog post for the full video transcription: http://www.seomoz.org/blog/beyond-exact-match-anchor-text-to-next-generation-link-signals-whiteboard-friday