Why does a new page's ranking change over time?

When we create a new landing page with quality content, Google ranks that page on the top 30-50 for targeted keywords. Then why does the rank get decreased for the next 2 to 3 weeks? If pages didn’t have required quality, then why did it get ranked in the first week?
Sandeep, India

Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters

Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc

More videos: http://www.youtube.com/GoogleWebmasterHelp
Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/
Webmaster Central: http://www.google.com/webmasters/


25 thoughts on “Why does a new page's ranking change over time?”

  1. Google doesn't want you to rank and they purposely shuffle the rankings to screw you up. They want you frustrated so you buy PPC. Google has everyone "running like a rat on the treadmill", you can never get ahead. Once you start ranking the next algorithm change will destroy all of your hard work, only to start over. Because of Google many companies have failed after Investing a lot of money into their online business. Business can't plan, operate or turn a profit with a system like this.

  2. In my experience what matters is your Bounce Rate – if your content doesn't match people's expectations people will hit the back button. If you can draw people in with your story – people go deeper into it and want to learn more about you. When someone spends 6-10 minutes on your blog it tells Google that you've captivated the interest of someone. That's the power of bounce rate. Hit me up on G+ if you'd like to hang out and chat about SEO.

  3. I have Written my knowledge & whatever information i have on it is my own original , they are my views & how much i know about the topic.. I applied for adsense approval & they say the content is copyright & not original!! I am like,,, ???!!! Now What???

  4. Poor Google.

    Multi-billion Dollar search engines, with their enormous resources have such a tough life. It's the webmasters who have all the fun, all they have to do is have totally original, world beating content and compete with millions of other results for a top 10 ranking on a fickle search engine.

    Life is so simple when you only look at things from your own perspective. Right Matt?

  5. Good Answer Matt…

    Google algorithm is very simple which can be defined in three simple steps for priority of your website..

    1. Fresh Content Found by Google (Automatically gain top slots as soon as Google founds)
    2. Is that really Unique Content (Your position will remain same if Unique otherwise drop in raking)
    3. Popularity of your Content via back Links, Social Shares etc(No Popularity? May be not good content and drop in ranking)
    Have all 3 than you will have same positions from day one

  6. Hi Sandeep. I would ensure the quality pages you create not just get published with optimal content but also you have a plan to continue generating earned traffic to that page over time. Options are inviting guest contributors, adding an extra image/video galleries, adding children pages with more specific content that link back to the main article(s). plus a steady promotion on free and paid social and media channels.

  7. When you first publish a new page it is not expected to have any backlinks pointing to it. Even if it's the best content in the world, it will not have backlinks to begin with. But then if it doesn't start to accumulate backlinks and social signals (eg. Twitter posts, G+ shares, etc) over the next few weeks, Google will start to suspect that actually perhaps it isn't so good after all. Time separates the wheat from the chaff. It's important to get the links coming in within the first week.

  8. I look at it like MS Word and how they can do grammer checking, but then add in checking for filler words. Then I bet they look at author , back-links, domain, and keywords. Along with checking how unique the content is.

  9. thanks it make sense i guess, but its still bugs me. how can google program that into the engine.
    i as a hobbiest programmer(and no a good one lol), cant think of a way this can be done without using some sort of AI, that learn this over some time, by viewing and reviewing pages base on other parmeters like bounce rate and stiff of the sort.

  10. So you are doing a post about a phone the "HTC One"

    Bad Content: The HTC One is a super powerful phone that has the power to plag all the games I want and takes killer pictures! I love it!

    Good Content: The HTC One is powered by a very powerful 1.7GHz quad-core processor that along with being able to play the most advanced games is also designend to save battery power.

    My best guess is good content gives information and answers questions for people, where bad content is just talking to talk.

Leave a Reply

Your email address will not be published. Required fields are marked *