Hey SEO pros!
I know some of you have been getting value from my lists so I created a post of 31 things I’ve learned about SEO that I wish I would have known when I started.
With that being stated, let’s get something clear, SEO is marketing. It’s not some magical unicorn that gets you or your clients to page one on Google for any keyword by sprinkling mystical fairy dust onto a website.
SEO should be expected to work like any other type of marketing, NOT GUARANTEED.
At the end of the day, you and your clients should be concerned about one thing: Return on investment.
Furthermore, Organic traffic alone is a major liability. You need to figure out other ways to market your brand on separate platforms besides just Google.
Let’s dive in.
Understand the basics.
SEO isn’t what it used to be where you could just build links to a page and rank it.
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