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Email is often chosen as the most effective channel for content marketing. But with open rates around 20% and response rates lucky to hit 6%, have we become complacent about engagement? There’s a new kid in town-messaging automation platforms. In this clip from Intelligent Content Conference 2018 in Las Vegas, Ardath Albee, CEO of Marketing Interactions, explains why messaging is quickly becoming a go-to channel for savvy marketers who know that conversations are the key to engagement and momentum.
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