Conversion tracking in Google Ads



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17 thoughts on “Conversion tracking in Google Ads”

  1. @google i would like more clarity or the difference between global site tags and event tags.
    is it a "one or the other" type of thing? or is it more like you have to have a global site tag AND THEN you add your event tags to monitor the traffic of specific actions/events within the website?

  2. Is there any reason why one would track conversions both on Google Ads and Google Analytics? Also, what are the reasons why conversion figures may differ between those two? Google Ads generally reporting a larger number of conversions than GA.

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