What Are SERP Features & How To Achieve Them

According to the SEMrush Sensor, over 90% of SERPs include SERP Features. SERP Features are results that appear in Google’s search engine results page (SERP) that are not traditional organic links. They are intended to provide quick, relevant information for each search. Obtaining a SERP Feature can put your website above the organic/paid results and increase traffic.

Common SERP Features include:

Featured snippet
Local pack
Local Teaser Pack
Shopping Results
Top Stories
Instant Answer
Knowledge Panel
Knowledge Card
Featured Video
Site Links

How can you research SERP Features on SEMrush?

1. Before planning which SERP features you want to target, check if your competitors have obtained any. Use the Position Tracking Rankings report and save your data into the Export Manager.

2. Go to Keyword Magic to collect relevant keyword ideas that have SERP features. Send the selected keywords to the Keyword Analyzer to get up-to-date metrics and SERPs.

3. Export all the collected keywords to the updated Position Tracking tool. You can now track them on the local level across different devices. You can see which SERP features you’ve obtained and which your competitors have.

4. You can also see which SERP features are applicable to each keyword, and with the SEO Ideas Tool, adjust your landing page to target them.

Position Tracking Rankings Report: https://www.semrush.com/news/position-tracking-serp-features-support/

Keyword Magic Tool: https://www.semrush.com/analytics/seomagic/lists

Search for answers on the SEMrush Knowledge Base: https://www.semrush.com/kb/


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