Neil Patel recently wrote a blog post (https://neilpatel.com/blog/new-seo-strategy/) regarding his new software, ubersuggest. Neil acquired the software to drive more traffic to his website.
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Instead of creating content, Neil figured he might as well buy an existing business and implement it on his website.
In the same article, Neil referenced the SEO tools industry as an easy target to enter and compete. But Neil mentioned he wanted to compete on a different level – FREE
Neil announced the tool would be completely free to use to his visitors when it launches
I highly suggest you visit Neil’s website to keep up to date