Increasing your Click Through Rate – Part 2: Increase Flexible Bidding Strategies



Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/

Watch our Hangout focusing on increasing your Click Through Rate (CTR). Mairead and Ruth from the AdWords team in Dublin talk us through flexible bidding strategies, and how they can help with your ad positioning and ultimately increase your CTR.

00:28 What is CTR
01:36 Types of Flexible Bid Strategies
02:28 Target Search Page Location Strategy
05:17 Maximise Clicks Bid Strategy
07:37 Implementing Bid Strategy

To join the Hangout on Air, click the ‘Play’ symbol on the post at that time.

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