How to Run a Successful PPC Campaign: SEMrush Checklist

Want to know how you can create a successful PPC campaign? SEMrush is an all-in-one digital marketing suite designed to give you the research you need to fuel your campaigns.

This checklist offers a four step process involving SEMrush tools to run a successful pay per click advertising campaign in Google AdWords or Bing Ads.

The four steps are:

1. Keyword Research
2. Competitor Research
3. Planning Your Campaign
4. Tracking Your Campaign

Keyword Research:
To identify competitive metrics like CPC (cost per click), search volume (average monthly) competitive density, and more, enter a keyword into the SEMrush search bar. The Keyword Overview report shows all of the aforementioned data.

To build out your list of target keywords, you should go after long-tail keywords, phrases that are closely related to your main keywords and phrases that have performed well in other advertisers’ campaigns in the past. To find these keywords, SEMrush offers a Phrase Match, Related Keywords, and Ads History report. Lastly, we have a Keyword Magic Tool that generates a massive list of related keywords broken down into categories and presents a total combined search volume of your entire list.

Competitor Research:
Before you plan your campaign, you should definitely research what your competitors are doing. First, use the Competitors report to find the sites that compete for the same keywords as you. Next, you’ll want to take a peek at how they advertised over the past year. Use the Ads History and Ad Copies reports to see all of their ads that ranked on Google’s first page. To find opportunities, you can identify Position Changes where your competitors gained, lost, or moved up and down in the search results for their keywords.

SEMrush also offers a great tool for planning keywords and ad groups for an AdWords campaign. It’s called the PPC Keyword tool and is located under the Projects section on SEMrush. Throw all of your keywords into the tool and optimize your campaign with automatic cross-group negative keywords and single-keyword ad groups. After you setup your Project, you can also use tools like Position Tracking, SEO Ideas and Site Audit to track your rankings, get ideas for improvement and monitor the crawlability and health of your website.

Lastly, you’ll want to keep your Position Tracking campaign running as you spend your AdWords budget. This project tool will show you how you and your competitors are gaining and losing visibility as you fight for paid search traffic from the same keywords.

Reports used:
Keyword Overview:
Phrase Match:
Related Keywords:
Ads History:
Keyword Magic Tool:
Competitors Report:
Ad Copies:
Position Changes:
Position Tracking:
SEO Ideas:
Site Audit:


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