How to Create a Lookalike Audience based on Website Visits in Facebook Ads Manager



How to Create a Facebook Lookalike Audience based on Website Visits in Facebook Ads Manager

In this video you’ll learn how to create a Facebook Lookalike audience based on website visits in Facebook Ads Manager. Find more people who look like your current customers, visitors to your website or Page fans. Facebook Lookalike Audiences helps you create new audiences based on traits from one of the following sources:

* *Custom Audiences:* Upload a list of your existing customers using Custom Audiences. Then use Lookalike Audiences to find people that resemble that audience.
* *Website visitors:* Install a Facebook pixel on your site. Then create Lookalike Audiences based on people who’ve visited specific pages on your website.
* *Page fans:* Use Lookalike Audiences to create an audience based on people that like your page.

RESOURCES
Guide to Facebook Ads Manager: https://fburl.com/if5enomp
Facebook Pixel Set-up guide: https://fburl.com/vm5wjsuw
Download our Lead Ads playbook for tips to help make your campaign a success: https://fburl.com/ggt4ac1b

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