Do you have any specific tips for news sites?

Do you have any specific tips for news sites, which have unique concerns compared with commercial sites? For example, if I have a developing news story, should I keep updating the same page, or create a new one when the content changes?
kate, US

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20 thoughts on “Do you have any specific tips for news sites?”

  1. Glad that Matt emphasized how authorship can be a tons of help for your SEO. This is something that most webmasters aren't so keen on implementing but can make a difference in the long run.

  2. I have an important question Google. Does Google search engine see forums such as vBulletin as duplicate content, many sites use vBulletin and I notice even the largest ones have a hard time getting high pagerank.

  3. Form your point of view, Google didn't monopolize an area of business (unless you built a search engine), but rather an area of advertising.

    In the end, Google SEO is a (free) advertising method and I am just saying that you shouldn't have based all you advertising strategy on it.
    If there really is no other way, you should be ready to react to the changes. In this instance that means checking what competitors are doing right (in the eyes of Google)

  4. Another way to look at it would be that your business was possible in the first place because of Google. But, Google isn't in the business of keeping the sites it ranks happy; it's in the business of keeping the searchers happy. For whatever reason it determined that your site wasn't doing that.

    I'd guess that your rankings were based on some signal that Google has since discounted: low value links, exact match domain name, crappy link profile etc. All this can be fixed. Hire a decent SEO.

  5. Just that apparently you based your entire business on ranking good on Google.
    Now, I am not a business man, but it doesn't sound like a good idea to become so dependent on another company's product.

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