A Deep Dive Into App Install Campaign Implementation (Mobile App User Acquisition Series, Part 3)



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4 thoughts on “A Deep Dive Into App Install Campaign Implementation (Mobile App User Acquisition Series, Part 3)”

  1. Hi,

    I've been running an AdWords mobile campaign for a few months now, and I have not found much success. I have tested both Display and UAC campaigns. In both cases, the campaigns spent for a few days, and then stopped spending. I increased my CPA to boost traffic and let AdWords gather more data on how to optimize, but it again stopped spending after a few days.

    Do you have any insight as to why AdWords is having trouble optimizing for my CPA in both display and UAC campaigns?

  2. Thanks for the explaination. Universal App Campaign provides more installs than App Install Campaign. The best part of App Install Campaign is that you can create number of adgroups and test the results in report section as well.

    Unversal App Campaign is best for brand building or a new product launch. Here you can create number of campaigns with different locations and test the performance.

    Mobile App User Acquisition Series helped a lot in implementation. Thanks again.

  3. In Display – How can i see from where installs are coming?

    In Universal app install campaign – i never know where my ads are running? It's like anonymous to me, why?

    Why the actual CPA is far away from my target CPA? e.g. Target CPA is Rs 35 and actual CPA even went up to Rs 200, I am not willing to pay more then Rs 40 but how it is taking 200?

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