Expanding Globally via Mobile



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Specialists forecast that by 2020, three quarters of the world’s population will have a mobile subscription. For billions of these subscribers, mobile phones will actually be the first and only entry door to the online world, so a good mobile strategy is fundamental on every internationalization plan.

In this session, John and Ana from the Google’s Global Expansion Team will show how you can build a successful mobile strategy in international markets.

Find more resources on the Go Global community: https://www.en.advertisercommunity.com/t5/Go-Global/bg-p/Global_Export

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