Knowing how to craft an effective press release can help you garner interest from the news media in your organization’s stories. In this tutorial, learn the standard format for press releases, along with some helpful expert tips for including newsworthy material. Watch the follow-up movies at http://www.lynda.com/Business-Collaboration-tutorials/Monday-Productivity-Pointers/114903-2.html?utm_campaign=Rk0hicdMBgQ&utm_medium=social&utm_source=youtube-earned.
This specific tutorial is from the Monday Productivity Pointers series presented by lynda.com author Jess Stratton. The series offers self-contained tips on the latest online tools, such as Google Apps, Skype, YouTube, Mint.com, Etsy, and more.