How to Set Your Remarketing Bids and Ads for Success – Google Best Practices

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Learn how to set your remarketing bids and ads for success on the Google Display Network. In this video, we’ll cover four best practices:

1) Pair your remarketing campaigns with Conversion Optimizer.
2) Use all display ad sizes and ad formats.
3) Use dynamic remarketing to show the most relevant ad.
4) Move from Conversion Optimizer to Return on Ad Spend.

Find out more at

Check out the full video series:
Display Remarketing Best Practices:
How to Set Up Your Remarketing Tags:
Creating Effective Remarketing Lists:
Setting Remarketing Bids and Ad Formats:
Optimize Your Remarketing Campaign Settings:
Grow Your Remarketing Volume:

Want more? Get the full guide and checklist here:

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Ready to get started with Remarketing on the Google Display Network (GDN)? Go here:


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