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Providing GTINs is vital to ensuring that Google recognizes your products and can offer the best experience possible for consumers. Including GTINs can unlock performance improvements that may directly benefit your advertising efforts; in fact, we’ve seen that offers matched to the Google Shopping product catalog may receive up to 40% more clicks than unmatched offers.
On May 16, 2016, we will require merchants targeting the US, Australia, Brazil, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, and the UK to submit correct GTINs and the corresponding brand for all new products with GTINs assigned by the manufacturers.
Join us as we review the new GTIN requirements, go over tips and best practices to update your product data to include GTINs, and host a Q&A with Google Shopping.