The Audience Insights tool

Audience insights is a tool that helps you understand your audience on Pinterest. The tool ties together behavioral data (like search patterns) with demographic data. This gives you a better sense of your Pinterest audience, and who you can reach next. It also gives you better insight into other topics your audience likes on Pinterest.

Audience insights can help you plan great content, engaging campaigns and an effective media plan. Find the Audience Insights tool under Pinterest Analytics on your homepage.


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