What Does It Mean to “Write for SEO” in 2018? – Whiteboard Friday

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“Those who do not learn from history are doomed to repeat its mistakes” — it’s a quote that’s actually quite applicable when it comes to writing for SEO. Much of the advice given to copywriters, journalists, editors, and other content creators for SEO writing is dangerously out of date, leaning on practices that were once tried and true but that could now get your site penalized.

source In this edition of Whiteboard Friday, we hope you enjoy a brief history lesson on what should be avoided, what used to work and no longer does, and a brief 5-step process you should start using today for writing content that’ll get you to the front of the SERPs.

see Read post here: https://moz.com/blog/write-for-seo-2018

source

18 thoughts on “What Does It Mean to “Write for SEO” in 2018? – Whiteboard Friday”

  1. Always Great 🙂 Sorry off to the topic one question Rand, if I write 4000 to 5000 words blog post on best gaming mouse should I target only one keyword for that post like "best gaming mouse" or should i target for 3 to 5 keywords like "best gaming mouse" "best mouse for gaming" "best budget gaming mouse" "cheap gaming mouse" like that kindly tell please i am very confused about it

  2. I Have A Question – My website is ranking on "mehndi designs" keyword on first page on 5th position, now what are the best steps or strategy to increase my rank from 5th to 1st on google search?

    (i already uses some of white hat trick that you explain in your videos) but nothing happing now, my website ranking is stuck now from last 2 months

    Please reply..!

  3. You have beautifuly summarized what the writing for SEO was around 2001 and 2008. Your strategy for SEO in 2018 is also quite good. Thank you for this content!

  4. Hello!Nice vide thanks!In my niche Is very hard to follow this guide of 2018 as most of my competitors have over optimized SEO texts which were made to trick search engines.They have 1000+ backlink and whith such texts rank in the top in Google.(It's gambling related niche) What shall I do? Ignore them and create good content for people or try to follow their tactics?

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