Increase Calls Part 1: Website Call Conversions



Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/

Join us for the first of a two-part Hangout on Air series focused on increasing calls to your business through AdWords. This week Josh and Katie will talk us through the new Website Call Conversions feature!

00:41 What are Website Call Conversions
01:18 Why are these important?
01:40 Fun Facts about mobile searchers
02:07 Using a Google Forwarding Number
02:35 Optimizing based on Call Metrics
03:17 Conversion Bidding Strategies
03:34 Call Extension Set Up
04:10 Countries that can use Google Forwarding Numbers
04:45 Set Up Call Conversion
05:36 Code Implementation Part 1
06:05 Code Implementation Part 2
06:38 Resources for Coding
07:02 View Conversion Metrics in Campaigns
07:40 Using Dimensions Report for Call Metrics
08:30 Questions
09:00 Wrap Up

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