Here were the peak Tweets Per Minute around the show’s biggest moments:
@MileyCyrus and @RobinThicke perform: 306,100 TPM
@JustinTimberlake’s medley (featuring @NYSNC) concludes: 219,800 TPM
@Drake performs “Started from the Bottom”: 194,500 TPM
@TaylorSwift13’s acceptance speech for Best Female Video: 189,300 TPM
@KanyeWest performs “Blood on the Leaves”: 181,200 TPM
(Please note: these data points are based on the east coast airing)
For a sense of scale, last year’s VMAs had a peak at 98,307 TPM, whereas election night last year saw a TPM peak of 327,452 TPM.
To see how the whole #VMAs evening played out on Twitter, this video demonstrates the live viewing party that unfolded.