MozCon 2011 – 24 – Avinash Kaushik – Achieve Magic Analytics Awesomeness

As marketers, we often fall in love with the wrong metrics and optimize/report in ways that don’t move the business goals forward. In this talk, Avinash will show a simple, powerful process to focus on and measure the right metrics, then customize your tools to make magical awesomeness an everyday event.


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