ICC 2017 – Create an Ecosystem to Unify Content Strategy – Andrea Ames



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Read the blog post for this video here: http://contentmarketinginstitute.com/2017/10/marketers-close-content-gap/

How do you close the gap without falling into it? In this clip from Intelligent Content Conference 2017, Andrea Ames from IBM shares tips on the importance of creating an ecosystem to unify content strategy and deliver successful content across the client journey.

To see the full presentation & slides from ICC 2017 order our VOD: http://icc2017.kvshowcase.com/

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