If any marketers feel their list of things to worry about is getting too short, here’s another one to add:
Fake social media accounts.
Not just fake social followers, or fake influencers. Those are separate items on your list. These are social media accounts that purport to be from your brand or your CEO.
Except they’re not.
To get a better sense of how common and problematic these are, I chatted recently with Guy Nizan, co-founder and CEO of threats intelligence firm IntSights.