Earned media platform Cision adds image tracking with ShareIQ purchase

Cision says its recently announced acquisition of Berlin-based visual content performance platform ShareIQ provides it with the technology to offer the first earned media platform that tracks visual as well as textual content.

Previously, Cision’s platform tracked image performance for brands, based on text associated with the image via social media hashtags or written metadata. It did not track the performance of visuals directly based on the image.

But ShareIQ’s patent-pending platform turns an entire image into a hash, then tracks it across the web even if there are small changes.

A hash is a unique code generated from a given file of data — in this case the configuration of bits in the image. With a cryptographic hash, a small change in the original file means a big change in the hash code, which is why a cryptographic hash is used to ensure that there has been no tampering with, say, a transmitted message.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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