Tips from a Publisher on Developing a Channel Plan – Bethany Chambers



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Tired of telling your brand story, same bat time, same bat channel? Change it up. Jettison the “if you build it, they will come” mentality and embrace a cross-platform distribution strategy that works for everyone. In this clip from, Content Marketing World 2017, Bethany Chambers, Director of Audience Development at North Coast Media, shares a strategy that puts your audience first and turns prospects into customers.

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