One Key to Measuring Content Marketing Success



This is the second roundtable discussion about the Content Marketing Institute’s 2015 B2B content marketing research.

You can find more info here: http://contentmarketinginstitute.com/2014/10/single-version-of-truth-measurement/

Participating in the discussion: Ardath Albee, CEO and Marketing Strategist at Marketing Interactions; Carla Johnson, Principal at Type A Communications and Vice President-Thought Leadership at the Business Marketing Association; Nick Panayi, Head of Global Brand and Digital Marketing at CSC; Gary Van Prooyen, Senior Director, North America Demand Center, at Motorola; and Steve Rotter, Vice President, Digital Marketing Solutions at Brightcove.

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1 thought on “One Key to Measuring Content Marketing Success”

  1. While this measurement topic is discussed countless times on many digital marketing blogs, at industry events and so on, it (a) never gets old: everyone is trying to answer (or refine/update the answer) to the million-dollar, content/ROI question and (b) it's always nice to hear different views and perspectives like the ones shared here. Thank you for posting!

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