Keyword Metrics for SEO (And Driving Actions from Data) – Whiteboard Friday

We all have access to a huge amount of data on the keywords we research and target: analytics data, data from search engines, and data from tools like our PRO toolset. But gathering data isn’t enough – we need to turn that data into actions to build traffic to our sites. Rand illustrates some ways to turn metrics into visits.

Check out the blog post for the full video transcription:


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