How to React When Google’s Search Results Dramaticaly Change Whiteboard Friday

Late last month, June 2013, Google made an update to its search algorithm that caused our MozCast to spike to an all-time high of more than 113 degrees, thats one of the biggest spikes we’ve ever seen, bigger than Google Panda, bigger than Google Penguin. Our work as web marketers can be frustrating when we’re aiming for a continuously moving target. In today’s Whiteboard Friday, Rand covers how we can keep our cool and learn from those changes when they happen.


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