Google Hides Search Referral Data with New SSL Implementation – Emergency Whiteboard Friday

Google has changed the default for signed-in users: they will now be automatically routed to the SSL version of Google – meaning their keyword queries won’t be tracked in Google Analytics. The effects of this new (not provided) keyword data were immediate and noticeable. Rand walks us through the change, why it happened, and how you can fight back in this emergency edition of Whiteboard Friday.

For the full video transcript and original blog post, visit:


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