CMWorld 2014 – The ROI of Content



This is a clip from Julie Fleischer’s session at Content Marketing World 2014. Her keynote was on how Kraft learned the true value of its content and rebuilt its marketing around it.

Read more about Julie’s keynote here: http://www.contentmarketingworld.com/julie-fleischer-the-roi-on-content-how-kraft-learned-the-true-value-of-their-content-and-rebuilt-cmworld-recap/

See all CMW 2014 sessions & slides by ordering the On-Demand package: http://contentmarketingworld.com/info/

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