This is a clip from Julie Fleischer’s session at Content Marketing World 2014. Her keynote was on how Kraft learned the true value of its content and rebuilt its marketing around it.
Read more about Julie’s keynote here: http://www.contentmarketingworld.com/julie-fleischer-the-roi-on-content-how-kraft-learned-the-true-value-of-their-content-and-rebuilt-cmworld-recap/
See all CMW 2014 sessions & slides by ordering the On-Demand package: http://contentmarketingworld.com/info/
GET EVEN MORE from the Content Marketing Institute
FOR TONS MORE advice & education
http://www.contentmarketinginstitute….
SUBSCRIBE TO OUR EMAIL LIST!
http://info.contentmarketinginstitute…
REGISTER NOW FOR CONTENT MARKETING WORLD 2015
http://contentmarketingworld.com/
LET’S CONNECT!
Twitter ► https://twitter.com/@cmicontent
Google+ ► https://plus.google.com/+Contentmarke…
Facebook ►https://www.facebook.com/ContentMarke…
Linkedin ► http://www.linkedin.com/company/conte…
Slideshare ►http://www.slideshare.net/cmi
source